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Multiple fonts slowed performance and hurt accessibility. No governance → duplication across squads. Actions Built a design system with shared foundations, reusable components, and clear guidelines. Partnered with marketing on a custom font project to improve readability and unify multi-language markets (.com, .am). Optimized icons (220KB SVG sprite → 24KB IcoMoon WOFF2, 89% lighter). Introduced governance and ownership between design + engineering, with onboarding and update reviews. Impact Unified brand across web and native. Faster, lighter experiences with improved accessibility. 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